our story
Our Roots and Vision
RAD LLC was born from a bold dream to celebrate Haitian heritage and Caribbean excellence through fashion. Founded in Atlanta, Georgia, RAD stands for Revolutionary Art and Design, and it’s more than a brand—it’s a cultural statement. Our founder, envisioned a space where creativity, identity, and legacy collide, giving voice to a new generation of proud, conscious creatives. Every stitch, print, and color tells a story—our story.
Community and Cultural Pride
RAD is a movement rooted in love for community and the strength of cultural identity. We don’t just sell clothes—we represent resilience, pride, and unity. Our collections feature Haitian proverbs, national symbols, and legendary icons, aiming to uplift and inspire communities around the globe. Through storytelling, collaborations, and giving back, we create fashion that fuels connection and celebrates where we come from.
Style with a Purpose
We are committed to sustainable practices and intentional design. Our eco-friendly production ensures our impact is positive—both socially and environmentally. Whether it’s a custom hoodie, a varsity jacket, or a collectible oversized tee, every item reflects RAD’s commitment to quality, responsibility, and purpose. Join us as we redefine fashion with roots, rhythm, and radical pride.
Artisan Craftsmanship and Exclusive Designs
We collaborate with skilled Caribbean artists to create one-of-a-kind apparel that blends tradition with contemporary edge. Our exclusive artisan garments are handmade, never duplicated, and designed to honor the soul of Caribbean art. From custom embroidery to culturally inspired graphics, each piece is a wearable canvas—a testament to the power of craftsmanship and the richness of our roots.
meet our founder
Renelson Alexis’s deep appreciation for cultural heritage and artistic expression first took root in Haiti. He’s inspired to bridge his Haitian identity with the broader fashion world. This vision was sparked by a simple yet powerful word: “Rad”, the Haitian Creole term for clothes.
Ambitioned by that inspiration, he founded RAD, a fashion brand that merges all common heritage with modern clothing. Through RAD, Renelson set out to spotlight diverse cultures, creating apparel that speaks to everyone. Because great fashion transcends culture, RAD is for anyone who wants to express themselves boldly, confidently, and with purpose.
Driven by a mission to create high-quality apparel, Renelson launched CreHaitian RAD to elevate traditional narratives through modern design. The brand reflects his commitment to sustainability, artistic collaboration, and cultural storytelling—fusing the past and present to inspire pride and unity.
“RAD isn’t just for Haitians—it’s for anyone who connects with art, culture, and bold self-expression. Whether you’re repping your roots or discovering a new style, RAD pieces speak for themselves. Because fashion isn’t about borders—fashion is just RAD.” -LEX-
MEET OUR AMBASSADORS FROM AROUND THE WORLD
Our Ambassadors are the passionate voices and vibrant faces of the brand, representing RAD in communities across the globe. As cultural connectors and style leaders, they embody the spirit of RAD—bold, authentic, and proud.
Renelson Alexis
Atlanta GA, USA
Winnie D. Vincent
Nashville TN, USA
Sebastien Darbonne
Montreal, Canada
Samuella Legros
Santiago, Dominican Republic
Stanley Sevrin
Pennsylvania, USA
Darline Dorvil
Gatineau QC, Canada
Gregory A. Dortilus
Long Island NY, USA
Elizabeth Sofia
Theme Dev.
Scan M. Junior Delva
Long Island NY, USA
Marvin Ysaac Jean
Cap Haitian, Haiti
Max Petit
Paris, France
Abygaelle Vargas
New Jersey , USA
Jerry Bobo
Maïssade, Haiti
Audree Alexis
Atlanta GA, USA
Ernst Joseph
Connecticut, USA
T-Sha Thevnin
Orlando FL, USA
These ambassadors play a vital role in spreading the brand’s mission, engaging with local audiences, and bringing heritage to life through fashion. Considered the backbone of RAD, they help build a global movement rooted in unity, pride, and creativity.